Strategic Positioning of avantej
Why Strategy Matters
Every great journey starts with clarity. At avantej, our strategy is built on making deliberate choices—choosing where to focus our energy, who to collaborate with, and how to achieve our vision. Inspired by Roger Martin’s Playing to Win framework, we believe that defining a clear aspiration and deciding where to compete are the foundation of any successful venture.
In this article, we’ll explore avantej’s Winning Aspiration—our reason for existence—and Where We Will Play, the areas we focus on to maximize impact.
Our Winning Aspiration:
We believe in giving underdogs the avantej (so punny😅), our winning aspiration is to empower founders with bold ideas to create scalable ventures that solve meaningful problems, disrupt industries, and inspire change through South East Asia and beyond.
This aspiration stems from our own journey. Having built MOVE Private Fitness into a $3 million USD accumulated revenue business with 200% year-on-year growth with the vision to grow throughout Asia.
It didn’t start big; In fact, it started really small. MOVE Private Fitness began in a suburban city, far from the bustling capitals. We were underdogs, driven by a vision and a determination to make it work. We faced failures, built high-performing teams, and created systems designed for long-term success. Over time, with a team that shared this belief, we pushed through challenges and started scaling into major cities like Kuala Lumpur and Bangkok. Each step along the way taught us invaluable lessons that shape the core foundation of avantej—a way for us to share these experiences and capabilities with founders ready to make a difference.
Where to play?
In a world full of possibilities, trying to do everything leads to diluted efforts. That’s why AVANTEJ has made intentional choices about where we’ll strive. These are the spaces where we know our expertise and resources can make the greatest impact:
1. Industries:
We focus on two key industries:
Media: Empowering creators to tell powerful stories, build personal brands, and disrupt traditional advertising and entertainment while creating stored value through business ownership.
Services: Scaling high-potential service businesses like fitness, wellness, and professional services by leveraging innovative business models and systems to make them more scalable and impactful.
2. Stage of Business:
We specialize in supporting startups in their ideation or early stages—when clarity and execution are most critical. These are the phases where having a strategic co-founder can make or break a business.
3. Region:
Our focus is South East Asia, a region filled with untapped opportunities, rapidly growing economies, and innovative founders ready to create the next wave of transformative businesses.
Why These Choices Matter
By focusing our efforts on these specific areas, we ensure that every resource, partnership, and decision aligns with our aspiration to create industry-shaping businesses. This clarity allows us to deliver real value to founders by playing where our strengths are most impactful.
If you share our vision and are ready to take your idea to the next level, we’d love to collaborate with you. Together, let’s build something extraordinary.
Why Strategy Matters
Every great journey starts with clarity. At avantej, our strategy is built on making deliberate choices—choosing where to focus our energy, who to collaborate with, and how to achieve our vision. Inspired by Roger Martin’s Playing to Win framework, we believe that defining a clear aspiration and deciding where to compete are the foundation of any successful venture.
In this article, we’ll explore avantej’s Winning Aspiration—our reason for existence—and Where We Will Play, the areas we focus on to maximize impact.
Our Winning Aspiration:
We believe in giving underdogs the avantej (so punny😅), our winning aspiration is to empower founders with bold ideas to create scalable ventures that solve meaningful problems, disrupt industries, and inspire change through South East Asia and beyond.
This aspiration stems from our own journey. Having built MOVE Private Fitness into a $3 million USD accumulated revenue business with 200% year-on-year growth with the vision to grow throughout Asia.
It didn’t start big; In fact, it started really small. MOVE Private Fitness began in a suburban city, far from the bustling capitals. We were underdogs, driven by a vision and a determination to make it work. We faced failures, built high-performing teams, and created systems designed for long-term success. Over time, with a team that shared this belief, we pushed through challenges and started scaling into major cities like Kuala Lumpur and Bangkok. Each step along the way taught us invaluable lessons that shape the core foundation of avantej—a way for us to share these experiences and capabilities with founders ready to make a difference.
Where to play?
In a world full of possibilities, trying to do everything leads to diluted efforts. That’s why AVANTEJ has made intentional choices about where we’ll strive. These are the spaces where we know our expertise and resources can make the greatest impact:
1. Industries:
We focus on two key industries:
Media: Empowering creators to tell powerful stories, build personal brands, and disrupt traditional advertising and entertainment while creating stored value through business ownership.
Services: Scaling high-potential service businesses like fitness, wellness, and professional services by leveraging innovative business models and systems to make them more scalable and impactful.
2. Stage of Business:
We specialize in supporting startups in their ideation or early stages—when clarity and execution are most critical. These are the phases where having a strategic co-founder can make or break a business.
3. Region:
Our focus is South East Asia, a region filled with untapped opportunities, rapidly growing economies, and innovative founders ready to create the next wave of transformative businesses.
Why These Choices Matter
By focusing our efforts on these specific areas, we ensure that every resource, partnership, and decision aligns with our aspiration to create industry-shaping businesses. This clarity allows us to deliver real value to founders by playing where our strengths are most impactful.
If you share our vision and are ready to take your idea to the next level, we’d love to collaborate with you. Together, let’s build something extraordinary.
Why Strategy Matters
Every great journey starts with clarity. At avantej, our strategy is built on making deliberate choices—choosing where to focus our energy, who to collaborate with, and how to achieve our vision. Inspired by Roger Martin’s Playing to Win framework, we believe that defining a clear aspiration and deciding where to compete are the foundation of any successful venture.
In this article, we’ll explore avantej’s Winning Aspiration—our reason for existence—and Where We Will Play, the areas we focus on to maximize impact.
Our Winning Aspiration:
We believe in giving underdogs the avantej (so punny😅), our winning aspiration is to empower founders with bold ideas to create scalable ventures that solve meaningful problems, disrupt industries, and inspire change through South East Asia and beyond.
This aspiration stems from our own journey. Having built MOVE Private Fitness into a $3 million USD accumulated revenue business with 200% year-on-year growth with the vision to grow throughout Asia.
It didn’t start big; In fact, it started really small. MOVE Private Fitness began in a suburban city, far from the bustling capitals. We were underdogs, driven by a vision and a determination to make it work. We faced failures, built high-performing teams, and created systems designed for long-term success. Over time, with a team that shared this belief, we pushed through challenges and started scaling into major cities like Kuala Lumpur and Bangkok. Each step along the way taught us invaluable lessons that shape the core foundation of avantej—a way for us to share these experiences and capabilities with founders ready to make a difference.
Where to play?
In a world full of possibilities, trying to do everything leads to diluted efforts. That’s why AVANTEJ has made intentional choices about where we’ll strive. These are the spaces where we know our expertise and resources can make the greatest impact:
1. Industries:
We focus on two key industries:
Media: Empowering creators to tell powerful stories, build personal brands, and disrupt traditional advertising and entertainment while creating stored value through business ownership.
Services: Scaling high-potential service businesses like fitness, wellness, and professional services by leveraging innovative business models and systems to make them more scalable and impactful.
2. Stage of Business:
We specialize in supporting startups in their ideation or early stages—when clarity and execution are most critical. These are the phases where having a strategic co-founder can make or break a business.
3. Region:
Our focus is South East Asia, a region filled with untapped opportunities, rapidly growing economies, and innovative founders ready to create the next wave of transformative businesses.
Why These Choices Matter
By focusing our efforts on these specific areas, we ensure that every resource, partnership, and decision aligns with our aspiration to create industry-shaping businesses. This clarity allows us to deliver real value to founders by playing where our strengths are most impactful.
If you share our vision and are ready to take your idea to the next level, we’d love to collaborate with you. Together, let’s build something extraordinary.
Dec 6, 2024
