Why Tech Isn’t Our First Step—Yet

1. Choosing a Unique Path in Venture Building

In the venture capitalist space, the spotlight is often on tech companies, with many players racing to invest in the latest innovations. At avantej, we’ve chosen a different starting point—one rooted in what we know best: industries that thrive on professional human touch. By focusing on service and media businesses while leveraging tech, we’re carving out a unique space where we can make a meaningful impact.

Instead of diving straight into tech projects, we focus on areas where human capabilities are critical and irreplaceable, blending them with the efficiencies that technology can offer. This approach allows us to play to our strengths while providing a foundation for future ventures into tech.

2. Building a Self-Sustaining Tech Ecosystem

Our strategy isn’t to avoid tech but to approach it with purpose and preparation. By starting with service and media ventures, we create an ecosystem that supports the growth of a self-sustaining, high-performance tech team. This team will begin by enhancing our existing businesses with tech-driven solutions, such as automation, system optimization, and scalable tools.

Once this capability is built, we’ll be in a much stronger position to understand the tech landscape and collaborate on highly scalable projects. This phased approach ensures we’re not just venturing into tech blindly but with the experience, resources, and knowledge needed to thrive.

3. The Future of Human Connection in a Tech-Driven World

As AI and technology take over many tasks, we believe the demand for highly capable human talent will only grow. While machines can replace repetitive processes, the need for genuine human connection, creativity, and emotional intelligence will become more valuable than ever.

At avantej, we aim to be at the forefront of this shift. By leveraging AI and tech tools, we empower humans to operate at their highest potential. Our goal is to create businesses that embrace the efficiencies of technology while amplifying the unique capabilities of people.

4. Offering an Alternative to Freelance or Solopreneurship

We recognize the growing trend of the next generation gravitating toward freelancing or solopreneurship, drawn by the promise of freedom and flexibility. While these paths offer independence, they often come at the expense of collaboration, leadership development, and a sense of belonging. Without accountability and shared purpose, the outcomes can sometimes fall short of their potential.

At avantej, we’re creating businesses that harness human capabilities in service and media while embedding ownership at multiple levels—through both shares and spirit. We envision a workplace where individuals don’t simply show up as employees but as partners who hold a stake in the businesses they help grow.

By fostering this sense of ownership and collaboration, we provide a meaningful alternative to freelancing or solopreneurship—one that cultivates growth, teamwork, and purpose. Our model enables individuals to expand their skills, develop their mindset, and leverage the collective expertise of a team, all under the guidance of exceptional leaders.

This approach also positions us to co-found companies that begin in small, focused markets and, over time, scale to compete with major industry players. Together, we’re redefining what it means to build businesses where people aren’t just working—they’re thriving and creating lasting impact.

5. When Do We Start Tech Projects?

Once we’ve established a self-sustaining tech capability through our service and media ventures, we’ll be ready to move into tech projects with confidence and clarity. This step, planned for Year 3, will allow us to take on scalable, high-impact projects that align with our long-term vision.

By starting with what we know and gradually building the tools to explore what’s next, avantej is positioning itself to lead in service, media, and tech—not as followers of trends, but as creators of sustainable, human-centered value.

At avantej, we’re not just building businesses—we’re shaping a future that blends innovation, human connection, and sustainable growth. If you’re a tech professional with a passion for creating impactful solutions, we invite you to apply to join our in-house tech and support team. Together, we’ll develop tools and systems that drive success for our ventures while laying the groundwork for groundbreaking tech projects in the years ahead.

If you’re not a tech professional but possess valuable skillsets and resonate with our vision, we’d love to hear from you. We’re always looking for powerful team players who want to collaborate, innovate, and build a future that doesn’t yet exist.

Whether you’re an expert in operations, marketing, human resource, strategy, or another field, there’s a place for you at avantej. Let’s work together to turn bold ideas into reality and create businesses that inspire, empower, and lead.